“THANK YOU FOR YOUR SUPPORT, WE LOVE YOU TOO!” THIS POSITIVITY SEEMS TO BE A CENTRAL THEME OF TUBI – THE BRAND AND THE PEOPLE WHO MAKE IT.
TUBI 60 IN THE PRESS AND MEDIA
TUBI 60: THE BOOZE, THE MYTH, THE LEGEND
Miracle drink? Secret ingredient? Hangover-free? The founder of Israel’s most talked-about drink sat down with ‘Metro’ and put the rumors to rest. When the Eagles of Death Metal stormed the stage at Barby Club last September, the first thing frontman Jesse Hughes said was “L’haim!” as he lifted a bottle of foggy lemony liqueur and saluted the crowd.
ISRAEL’S HIPSTER DRINK TUBI 60 HEADS STATESIDE
Made with some 60 herbs and fruit essences, the 80-proof elixir is making its way from the Jerusalem bar scene to markets overseas. While this honey-colored libation first became popular with the twentysomething crowd, it’s now going mainstream and will soon be found on liquor shelves in Texas, Brooklyn, Oslo and Berlin.
TUBI 60 – WIKIPEDIA
Tubi 60 (pronounced Too-be) is a citrus based spirit beverage and is 40% alcohol in volume. It consists of all-natural ingredients and is vegan-friendly. The drink has been developed and produced in Israel utilizing its local herbs, fruits and spices. Tubi 60 stands alone in its category; it is an elixir with a unique color and flavor.
YOUNG PEOPLE IN TEL-AVIV WENT CRAZY FOR TUBI 60
Though it rose to popularity last year, Tubi 60 was actually invented in 2012 by two brothers who wanted a drink that tasted good, was extra smooth, and would give consumers a happy buzz. The bottle quite discreetly states that it’s made from high-quality alcohol, lemon juice, and spices.
From day one, Tubi 60, the story behind it and the hype around it, attracted the attention of the press and the media. As it swept across Israel and made its way to the USA and Europe, more than a few reports about Tubi and interviews with the people making it were published in leading newspapers and media outlets.
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